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Due to the company's rapid growth, ALLPARTS Jari Techniek is renewing the back office with Novulo due to the limitations of the old system.


Learn how Feelingz is redefining the customer experience with composable commerce. Learn from their success and apply it to your own business.

Consumers and entrepreneurs expect insurances to be arranged quickly and easily. No hassle. “A bad digital experience is game over,” warns Jan-Pieter van der Helm of IG&H. “If you have a messy process, you are immediately 6-0 behind as an insurer or intermediary. Customers can go to the competition with one click.” Customer experience is therefore the central theme in digital transformations in the insurance world.


David Wesdijk wants to be the disruptor in the insurance industry, just like Uber is for the taxi world and Netflix turned video watching upside down. But speed and agility require a modern, high-quality technical basis. He found it in the Novulo platform. The insurance industry is in need of modernization, David Wesdijk saw when he looked at it from his retail experience. Insurance companies have become cumbersome and inflexible through mergers and acquisitions. In January 2022, he started developing the ideas he had come up with in the four years before. He set up a new company called Maia. The name comes from the language of the Maori, the native inhabitants of New Zealand. It means “confident”, but also “self-insured”. That's what Wesdijk wants: let entrepreneurs decide online what they want to insure and how.

Novulo has an active ecosystem where customers and partners work together to share new functionalities and knowledge. Developed components can be shared with others via the Novulo Store, depending on agreements and interests. In addition to a weekly industry-specific co-development day, the roadmap is jointly determined and set out quarterly.
